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Creative Leader

Creative Leader

dogCAT mum

dogCAT mum

Riki Ramdani Unsplash
Riki Ramdani Unsplash
Riki Ramdani Unsplash
Dominique Knobben Unsplash
Dominique Knobben Unsplash
Dominique Knobben Unsplash

MAKER

MAKER

Big fan of FLYING

Big fan of FLYING

Nice to meet you! My name is Brenda. I am a results-driven creative leader with a keen emphasis on expanding design teams and building processes within startup environments.

Nice to meet you! My name is Brenda. I am a results-driven creative leader with a keen emphasis on expanding design teams and building processes within startup environments.

APPROACH

APPROACH

DRIVEN BY INSIGHTS.
DESIGNED WITH PURPOSE.

STEP 1

STEP 1

ALIGN

ALIGN

START WITH EMPATHY

The key to a successful partnership involves gathering and understanding. Familiarizing ourselves with the brand, aims, and aspirations. Following this, we are able to put together a plan of action.

STEP 2

STEP 2

INSIGHT

INSIGHT

GRASPING THE BROAD PERSPECTIVE

A robust strategy requires profound comprehension. We understand the audience, current societal patterns, the industry, and beyond. It’s about learning the essentials to guarantee success.

STEP 3

STEP 3

DESIGN AND INNOVATE

DESIGN AND INNOVATE

LET'S MAKE MAGIC HAPPEN

Drawing inspiration from societal trends and emerging technologies, while always verifying feasibility. Each idea and creation is thoughtfully critiqued against the established success metrics.

STEP 4

STEP 4

ITERATE AND TEST

ITERATE AND TEST

DESIGN, REFINE, TEST, REPEAT.

Now that the initial design is completed, it's time to put it through the trials. The prototype stage is where we evaluate to guarantee they're resonating correctly with customers and to identify aspects that could be enhanced.

STEP 5

STEP 5

LAUNCH AND EVALUATE

LAUNCH AND EVALUATE

CELEBRATE THE WINS AND LEARN

Time to pop some champagne, but not so fast. As we celebrate the launch, it's also time to measure performance and see how we can continuously support success.


It takes a
dream team.

High expectations are only met when led with trust, compassion, and a growth mindset.